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With face-to-face contact becoming more and more important in the ‘Digital Age’, I decided to research what is #trending in meetings and events so far this year.

‘Bleisure’

Building in leisure elements to business event agendas is increasing in popularity. These so-called ‘bleisure’ events are proven to increase engagement and encourage attendance. If there is a particular theme for your event or message/objective, think about a social activity that will compliment that message.

Localisation

Think about bringing local elements into your event; if the event is being held in an unknown area, give the delegates a chance to understand more about the culture or history of the location.

Whether this is overseas or in another city, event planners should seek advice from venues as to how they can build this into events. For example, here at Holiday Inn Leicester we can feature local produce in delegate breaks, such as Walkers crisps, Melton Mowbray pork pies and feed this into our drinks receptions with locally produced tipples such as Everards Beers & Burleighs Gin – Just ask our events team for ideas – there’s lots more where that came from!

Going green

The environment is increasingly important to individuals so it is likely that event planners will keep this in mind when arranging transport, sourcing suppliers and venues for events. Lots of venues are reducing, if not cutting, the use of single-use plastic as part of their corporate social responsibility programs.

Technology

Event apps and virtual venue showrounds will become very popular. Event apps will allow guests to register, engage in polls, ask questions to speakers and rate content as well as create opportunities to interact and network. Virtual tours of venues (including Holiday Inn Leicester’s) will allow event planners to ‘visit’ potential host venues from the comfort of their offices speeding up the venue sourcing process and allowing more time to focus on the creative agenda.

Wellness

Wellness is a huge trend, not just in meetings and events but in general. This will translate into meetings and events by simply allowing more ‘downtime’ or time to reflect and relax as well as through topics, speakers and live experiences.

Have I sparked an idea with you for your next event?! Email me now with your enquiry or call our events team on 0116 242 8713.

Events are generally becoming more focused on well-being, creating emotions and memories and bringing people together for a purpose. They will become more environment-focussed while technology will make planners more effective than ever.

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